The Steinbeck Seminar explores how enduring brands grow, evolve, and remain culturally relevant in an increasingly competitive marketplace. Leaders from across industries will share how innovation, brand storytelling, and strategic leadership drive long-term growth and consumer loyalty. From reimagining consumer products to expanding family-founded food businesses and shaping the intersection of music and culture, this year’s keynote speakers will offer a behind-the-scenes perspective on how brands scale while staying authentic to their roots.