Tharawat Magazine: Women Leaders in Family Enterprises: Shaping the Future by Shaping the Next Generation

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Women Leaders in Family Enterprises: Shaping the Future by Shaping the Next Generation

In 2020, we conducted our fourth year of family business research to gain a deeper understanding of the unique intricacies of family business dynamics. The 2020 research focus was a follow-up to the Women Leaders in Family Enterprises (WLife) research of 2019 and examined the perspectives of the next generations (Gen Y and Gen Z) to assess how they have been impacted by the generation of women leaders that came before them.

We sought to understand how the previous generation of women has helped to shape the thinking and actions of the rising generation on significant topics, such as gender in family business, the effectiveness of women in leadership positions in family businesses and challenges they expect to confront in the future.

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